Elemintz's origin story is deeply rooted in personal experience. Nnenna, the founder, shares her journey as an African living in NZ, facing a challenging hair journey due to the lack of products to embrace her natural hair. This struggle led to a profound dislike for her own hair. After years of enduring this hardship, Nnenna decided to take matters into her own hands, embarking on the challenge of creating a product that could serve as a one-stop-shop solution for her and others facing similar journeys.

"I created a naturally based and handmade CURL DEFINING CREAM!" - Nnenna

Elemintz's curl cream has already become a transformative solution, helping many discover and love their curls. Nnenna expresses her excitement about the future of Elemintz as a naturally based haircare brand, aiming to assist even more individuals in embracing and loving their unique hair.

Born out of personal struggle, Elemintz's founder, Nnenna, turned her lifelong hair insecurity into a blossoming idea. Frustrated with ineffective products, she researched, experimented, and created a recipe that not only transformed her hair but ignited a business venture.